Summer 2014
New Day

She's rich in experience, yet fresh in perspective. World-wise, not world wary. Strong and self assured yet open and hopeful. For her summer 2014 collection 'New Day' Juliette Hogan steers her muse ever so subtly towards the light. This is not however, about prettying or softening, this is about embracing a new found optimism and determination. Fabric is the hero this season with a diverse selection of the label's staples - silk, cotton, linen and lace in a 'make-up' palette of shimmering pales against soft black and smudgy purple tones. Stand-outs include the sculptural raw silk Kelvin skirt in black and champagne, and the slubby tweed Cutler t and tunic offering the wearer the perfect mix of structure, statement and casual luxury. Prints are graphic or photographic - stripes, checks and a jagged zigzag pattern on silk crepe-de-chine compliment the photo-real Secret Garden cotton poplin. Pleats make a cameo, however more of a sportswear than vintage take this time around. Leather trim continues to be a signature as do the simple t-shirt shapes, fine gauge knits and minimal tailoring. Finally the Ankle Skinny jean in Japanese denim complete the Juliette Hogan offering. This is the missing link to Hogan's silhouette and how the designer herself wears the clothes. Available in black (of course), the jean firmly grounds the collection with a subtle masculine aesthetic and shows us how women wear this label every day. Once again, Juliette brings us a confident offering of pieces the designer and her devotees want to wear right now - at once refined, luxurious, casual, tough and pretty. Simple and understated with just a little something that keeps you reaching for them again and again.