Winter 2014
Lose Yourself...

She stands along in a crowd, but she's not lonely. She's not shouting with her attire, but her statement is clear: Her confidence and simplicity convey a don't-mess-with-me demeanour. She's understated cool. For Winter 2014, Juliette Hogan presents her latest collection - Lose Yourself... A concise offering of pieces that express a perfect union of impeccable cut with quality fabrications. Hogan's designs continue to embrace a masculine aesthetic, with this becoming a more significant signature of the label than the soft and ladylike of season past. There are of course feminine references throughout, however they all seem to be countered with a masculine slant. Vintage Lace pieces feature leather contrast binding. Sequins are worked into casual collegiate shapes. Silk Floral fabric is quilted, giving it a tougher edge. Flowing skirts are paired with chunky wool Cable Knits. It is androgynistic chic in a confident palette of black and neutrals with punchy army green and rich pinot. Hogan sits comfortably in a space where the modern woman wants to dress. Where getting ready is a simple affair and moving from day to night is as easy as changing shoes. Where there's no need to overcomplicate or over style. But also where focus and determination can be mistaken for indifference... though you can guarantee our muse isn't spending her time worrying about that.